‍Fuego Vivo Privacy Policy‍

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Last updated: July 25, 2025

1. Introduction

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Welcome to Fuego Vivo. We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this policy, or our practices with regards to your personal information, please contact us at hola@fuegovivo.com.mx.

This privacy policy applies to all information collected through our website (https://fuego-vivo-site.webflow.io/), and/or any related services, sales, marketing or events. ¹ We take your privacy very seriously and want you to understand how we collect, use, and share information.

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2. Brief Overview

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This table provides a summary of our data processing practices. For complete details, please review the full policy below.

Purpose of Processing

Categories of Data Collected

Legal Basis (for GDPR compliance)

Key Third Parties

Responding to your inquiries via our contact form

Contact Information (name, email, phone); Professional Information (company name) ²

Legitimate Interest (to respond to business inquiries)

Webflow, Google Workspace

Providing and managing our marketing services for clients

Contact Information; Marketing Data; Usage Data

Performance of a Contract

Klaviyo, Meta, Google, TikTok ¹

Analyzing and improving our website's performance

Technical Data (IP address, browser type); Usage Data (pages viewed)

Legitimate Interest (to ensure functionality and security); Consent (for non-essential analytics)

Webflow, Google Analytics ³

Conducting targeted advertising and marketing

Technical Data (cookie identifiers); Marketing Data (interaction history)

Consent

Meta, Google, TikTok ¹

Ensuring the security and integrity of our systems

Technical Data (IP address, access logs)

Legitimate Interest (to protect against fraud and cyber threats)

Webflow ³

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Full Privacy Policy

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3. What Personal Information Do We Collect?

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Information you provide to us

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and services, when you participate in activities on the website, or otherwise when you contact us. This includes:

• Contact Information: Name, email address, phone number.
• Professional Information: Your company name and any information you provide in your message to us via the contact form. ²

Information automatically collected

We automatically collect certain information when you visit, use, or navigate our website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our website, and other technical information. This information is primarily needed to maintain the security and operation of our website, and for our internal analytics and reporting purposes. 3

We also collect information through cookies and similar technologies.

Sensitive Information

We do not knowingly collect sensitive personal information (e.g., data concerning racial or ethnic origin, political opinions, religious beliefs, health, biometric or genetic data, trade union membership, or sexual orientation). 4

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4. How Do We Use Your Information?

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We use your personal information for legitimate business purposes, including:

• To respond to user inquiries. We use the information you provide to respond to your inquiries and solve any potential issues you might have. ⁶
• To send you marketing and promotional communications. We may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt-out of our marketing emails at any time. ⁴
• To protect our Services. We may use your information as part of our efforts to keep our website safe and secure (for example, for fraud monitoring and prevention). ⁷
• To analyze usage trends. We may use information about how you use our website to better understand how it is being used so we can improve it.
• To fulfill our legal obligations. We may process your information to comply with applicable law, fulfill government requests, or protect our legal rights.

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5. Will Your Information Be Shared With Anyone?

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We may share your information with the following categories of third parties:

• Service Providers: Companies that perform services for us, such as website hosting (Webflow), analytics (Google Analytics), and email marketing platforms (Klaviyo). ¹
• Advertising Partners: We may share information with advertising networks like Google, Meta, and TikTok to show you targeted ads based on your consent. ¹
• Law Enforcement: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.

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6. Cookies and Other Tracking Technologies

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We use cookies and similar tracking technologies to collect and store your information. We provide you with control over non-essential cookies through our consent management banner. You can find specific information about how we use such technologies and how you can refuse certain cookies in our Cookie Policy.

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7. International Data Transfers

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Your information may be transferred to, stored, and processed in countries other than your own, particularly the United States, where our servers and our service providers' servers are located. These countries may have data protection laws that are different from the laws of your country.

However, we take steps to protect your personal information in accordance with this privacy policy and applicable law. For transfers of data from the European Economic Area (EEA), UK, and Switzerland, we rely on mechanisms like the Standard Contractual Clauses approved by the European Commission to ensure adequate data protection. ⁸

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8. How Long Do We Keep Your Information?

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We keep your personal information for only as long as is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). ⁹

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9. How Do We Keep Your Information Safe?

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We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. ⁹ However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

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10. Your Privacy Rights

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Depending on your location, you have certain rights regarding your personal information. These rights may include the right to access, correct, delete, or restrict the processing of your data.

How to Exercise Your Rights

To exercise any of your rights, please contact us at privacy@fuegovivo.com. We will respond to your request in accordance with applicable data protection laws.

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11. Jurisdiction-Specific Information

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For Residents of the European Economic Area (EEA), UK, and Switzerland

If you are located in the EEA, UK, or Switzerland, you have the following rights under the GDPR:

• The right to access: You have the right to request copies of your personal information. ⁸
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate. ⁸
• The right to erasure: You have the right to request that we erase your personal information, under certain conditions. ⁸
• The right to restrict processing: You have the right to request that we restrict the processing of your personal information, under certain conditions. ⁸
• The right to object to processing: You have the right to object to our processing of your personal information, under certain conditions, especially for direct marketing. ⁸
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. ⁸
• The right to lodge a complaint: You have the right to lodge a complaint with a data protection supervisory authority. ⁸

For Residents of California (USA)

This section supplements our policy and applies solely to residents of California. Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), you have the following rights:

• The Right to Know: You have the right to know what personal information we collect, use, disclose, and sell. ¹²
• The Right to Delete: You have the right to request the deletion of your personal information, subject to certain exceptions. ¹²
• The Right to Correct: You have the right to request the correction of inaccurate personal information. ¹²
• The Right to Opt-Out of Sale or Sharing: You have the right to opt-out of the "sale" or "sharing" of your personal information. We do not sell your personal information for monetary consideration. However, we do share information with our advertising partners as described above. You may exercise your right to opt-out by clicking the following link: Do Not Sell or Share My Personal Information. ¹²
• The Right to Limit Use of Sensitive Personal Information: You have the right to limit the use of your sensitive personal information. ¹² We do not collect sensitive personal information.
• The Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights. ¹³

We will update this policy at least once every 12 months. ¹⁴

For Residents of Canada

Residents of Canada have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA). These rights include the right to access your personal information, to challenge its accuracy and completeness and have it amended, and to challenge our compliance with PIPEDA's 10 fair information principles. 10 We have appointed a privacy officer responsible for our compliance. 10

For Residents of Mexico

Under the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP), you have ARCO rights:

• Access (Acceso): The right to know what information we have about you and how it is processed.
• Rectification (Rectificación): The right to correct inaccurate or incomplete information.
• Cancellation (Cancelación): The right to have your information deleted, which will result in a blocking period followed by deletion.
• Opposition (Oposición): The right to object to the processing of your data for a legitimate reason.

To exercise your ARCO rights, please send a request to privacy@fuegovivo.com detailing your request and providing proof of your identity. We will respond within the timeframes established by law. ⁵

For Residents of Australia and New Zealand

If you are a resident of Australia, your rights are governed by the Privacy Act 1988 and the Australian Privacy Principles (APPs). 15 If you are a resident of New Zealand, your rights are governed by the Privacy Act 2020 and the Information Privacy Principles (IPPs). 16 Your rights include:

• The right to access and correct: You have the right to access and correct your personal information. ¹⁵
• The right to anonymity: You have the right to deal with us anonymously or by using a pseudonym, where it is practicable to do so. ¹⁵
• The right to complain: You have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) or the Office of the Privacy Commissioner of New Zealand.

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12. Children's Privacy

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Our services are not directed to children under the age of 18, and we do not knowingly collect data from children. ⁵ If we become aware that we have collected personal information from a child without parental consent, we will take steps to remove that information.

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13. Changes to This Policy

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We may update this privacy policy from time to time. The updated version will be indicated by an updated "Last updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

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14. How to Contact Us

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If you have questions or comments about this policy, you may contact our Privacy Officer by email at privacy@fuegovivo.com.